• Cashing in Points …

    COMPLETE YOUR PROFILE.  Without your complete address we cannot ship your rewards.

  • Social Media Post

    Hey Berkley gamers – We are having problems with all the social media connections – Instragam, Tweeter, and Facebook.  The connections should be repaired shortly.

  • Fishing Jerseys at Discount Pricing!

    Hey High School Fishing Team Coaches, It’s official! Thanks to our good friends at Gemini2 Sports, Berkley has arranged to bring you the best fishing jerseys at the best possible price. There’s no need to pay $80 each when you can outfit your team with a short sleeve custom jersey, in your school colors, for […]

  • heritage-rod

    Get Discount Pricing on Fishing Tackle

    Pure Fishing has a Youth/Aquatic Education program that allows select groups, like your school, to buy directly from us, the manufacturer, at deeply discounted prices.